Citroën is poised to reveal an all new environmentally-efficient concept car at the upcoming Paris motor show. Called the Lacoste, the concept reflects its ‘back to essentials' and care-free roots through a minimalistic aesthetic that communicates a no-nonsense approach to motoring.
Designed as an emblem for a state-of-mind and a lifestyle, according to Citroen, the concept is devoid of a roof alluding to freedom, leisure and pleasure. Its high waistline, bulging fenders, short front and rear overhangs and golf ball-style wheels also represent Citroen's vision for turning the current 'always more' mantra on its head, focusing on the essentials that make motoring pleasurable all while retaining the highly sought-after 'premium' quality.
Inside, the simple dash is joined by a steering wheel that recalls that of the 2CV and Mehari, two of the more iconic and fun-loving designs ever created by the French marque. The technology on board also strikes a playful note, underlining the apparent paradox between design expertise and lightness of tone.