Thursday, September 16, 2010

Mazda Shinari

Mazda today unveiled the precursor to its next generation design language in the shape of the Shinari concept. A rakish four-door, four-seat vehicle created under the watchful eye of Ikuo Maeda, General Manager of Design, the Shinari showcases the company's new 'Kono' form language, which means 'soul of motion' in the Japanese company's native tongue.

The exterior design, created at the firm's Yokohama-based design studio, embodies a sleek, coupe-like aesthetic. The contrasting fusion of twisting forms is meant to communicate speed and tension whilst exemplifying allure - all three keywords in the design process. Measuring in at 4860mm in length, 1905mm in width and 1340mm in height, the Shinari has a 2900mm wheelbase.

The fluid form of the exterior is complemented by a driver-oriented interior that focuses on ergonomics and technology. Created at Mazda's California-based design studio, the cocooning cockpit, high quality materials and innovative HMI all point towards an elevation in perceived quality. Soft forms and crisp surface edges are balanced by high grade organic and technical materials, lending the cabin a sporting theme.

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