IED

The Istituto Europeo di Design (IED) of Turin will showcase a new concept developed in collaboration with Tesla at the upcoming Geneva motor show. Called the Eye, the new concept was created by 11 students on the university's Transportation Design MA program under the supervision of Tesla's Design Director, Franz von Holzhausen.

Based on an idea by Jorge Andrés Pinilla Fonseca, the fully electric 2+2 -seat concept is a C-segment car for a young, cosmopolitan target demographic. Measuring 4250mm in length and 1800mm wide, the concept stands 1360mm high and has a 2650mm wheelbase. It incorporates a black plexiglass front mask and an innovative roof structure that enables the vehicle to become a semi-open car with a loading bay similar to that of a pickup truck.