Peugeot has unveiled the Hoggar, the French automaker's first pickup truck.
Taking its name from Peugeot's 2003 concept car, the Hoggar was designed in Brazil for the Brazilian market. The truck has been conceived and adapted to the local clientele's expectations, the automaker claims, and is intended for a 'mainly male customer base who are looking for a versatile vehicle with a distinctive style'.
The Hoggar is based on the 206 platform and features a load volume of 1151 liters and a payload of up to 742kg. This makes the new vehicle vastly more versatile than the 207 available in European markets. The cockpit, however, is standard 207 fare, with a simple, functional design.
Peugeot will launch the Hoggar in Brazil on 15 May, where it will join other variants in the 207 range. It will be available in three trim levels and be powered by 1.4-liter and 1.6-liter four cylinder engines.
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