Thursday, July 29, 2010

Range Rover

Land Rover revealed the Evoque at an exclusive celebrity-studded event at Kensington Palace in London last week, ahead of the car's official unveiling at the forthcoming Paris motor show. Billed as a Range Rover (and not a Land Rover), the small SUV marks the 40th Anniversary of the original Range Rover and symbolizes the company's move towards developing more lightweight and frugal vehicles.

Virtually identical to the LRX concept revealed at the 2008 Detroit auto show, the Evoque is the first all-new Land Rover product designed under Gerry McGovern's stewardship. "Things that are smaller can take on more of a jewel-like effect, and that's very much been the mindset of this vehicle," McGovern said at the unveiling.

Though the interior of the car has yet to be shown, Land Rover has announced the appointment of Victoria Beckham to guide the direction of its design – the former Spice Girl has been appointed Range Rover's Creative Design Executive. We're not entirely sure what to make of that title – or even of the celebrity's association with the luxury off-road brand. Be sure to stay tuned for a more in-depth analysis...

No comments:

Post a Comment